Herbal Essences Great Escapes

The Great Escapes campaign has relaunched Herbal Essences in the US after the 70’s famous campaign “Orgasm” Research showed that todays young women were more interested in other things than just “Orgasms” Still based on the Herbal Essense, “Smells so good that it transports you” strategy, the Great Escape campaign was born. Now promising women to escape to where ever they like while washing their hair. After US, the campaign was so sucessfull that it was adopted globally.