After the 14 day trial, consumers are then asked back to http://www.ultraliftchallenge.co.uk/ and report their results and feedback to Garnier. After using the cream and measuring their wrinkles, 80% of 18,000 women tried the cream and saw visible results in their wrinkles. The real women/challengers appeared in the TV commercials,online films and print with
Davina McCall endorsing the cream. The sales went up 3 times in the first month of the campaign. Because the campaign was so successful in the UK and was adapted globally. The UltraLift Challenge was chosen as “Best Practice” amongst the entire L’oreal brands. That what success looked like for Ultra Lift.